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Alan Loy McGinnis, author of the best-selling book 'The Friendship Factor', studied the great leaders throughout history, the most effective organizations, and many prominent psychologists to discover their motivational secrets. There are actually a small number of principles used by good motivators, and the best leaders were using them long before psychology had a name.
Fascinating case studies and anecdotes about Lee Iacocca, Sandra Day O-Connor, and many others show how you can put 12 key principles to work in your family or organization. Whether you are a parent, executive, teacher, or friend, you can gain satisfaction that comes from 'Bringing Out the Best in People'.
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