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Sylvia Schroll-Machl : Doing Business with Germans. Their Perception, Our Perception
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Author: Sylvia Schroll-Machl
Title: Doing Business with Germans. Their Perception, Our Perception
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Published in: German (Germany)
Binding: Taschenbuch
Pages: 221
Date: 2013-03-13
ISBN: 3525461674
Publisher: Vandenhoeck & Ruprecht
Weight: 0.52 pounds
Size: 0.59 x 5.12 x 8.27 inches
Edition: 5., Auflage
Wishlists:
2WebsterViennaLibrary (Austria), Bete (Germany).
Description: Product Description
As globalisation becomes more pervasive in everyday life, many people arefaced with challenging new situations Cultural differences are no longeronly something that fascinate tourists and intrigue academics. The impactsof globalisation have become, to a large extent, a part of our daily life,particularly in the business world. This book concerns itself with thetwo sides of German business partnerships in an intercultural settingon the one hand it deals with people working from their home country withGermans, as well as with expatriates who are living in Germany, and onthe other hand it portrays Germans who have business relationships withpeople from all over the world, be it per business meeting or via telecommunication.It is important for foreigners working with Germans to be informed aboutGermans in order for them to be able to adjust and understand the Germanmentality. For Germans it is a helpful tool to obtain an understandingof how their non-German partners perceive them, allowing them to see themselvesas they are seen by others. Based on her academic training and many yearsof experience, Sylvia Schroll-Machl describes many typical experiencesthat foreigners have with Germans and offers typical impressions of theirbehavior. It is her intention to show these experiences from a German pointof view, so that non-Germans can discover what Germans actually mean whenthey say and do particular things. The author also concerns herself withthe cultural and historical background which has shaped the German identity.
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