Michele (USA: CA) (2023/11/22): Description: The business landscape today is littered with the remains of thousands of technology ventures. One could easily conclude that many of them are dying because of a lack of funds or a shortage of business opportunities. But what really lies at the root of their demise is a techno-centric disregard for strategy and general management principles. In a time when the latest technological breakthroughs offer limitless possibilities for business application, very few executives understand how to successfully use these technologies for tangible business results. Business @ the Speed of Stupid offers a wry look at the corporate practices that have caused many executives to be blindsided in their rush to live on the cutting-edge of technology. Burke and Morrison bring to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a quick profit. They highlight why smart entrepreneurs buy into dim-witted business beliefs and expose the false assumptions about technology that have crippled so many companies. In the pages of Business @ the Speed of Stupid you will encounter technocrats who confuse a new product with a new business and marketing vice-presidents who launch expensive web sites that don't serve their customers. With ultimate know-how, verve and humor, the authors reveal why brilliant engineers don't always make brilliant business leaders and vice-versa, and how the tendency to innovate should never come at the expense of customers and investors. Following these stories, the authors identify the primary cause of the mistakes and failures and then go on to showcase a framework that will enable you to avoid the blunders they reveal. Bringing forth realism and experience to counteract the lingering technology hype, Business @ the Speed of Stupid will help you think strategically about how to employ technology in your business, positioning you to survive and profit in the next phase of the digital economy.
