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Product Description
Are you feeling stuck in your own conventional paradigm, unable to see through the filters of the way things are done ? Has your business exhausted all the workable tactics you can think of? Business is war. Complied during the most turbulent era of China's history time, the thirty-six ancient strategies convey tactics on how to navigate and triumph in ever-changing situations. And even though they have been around for over 2,500 years, these strategies continue to be applied with great success in business, politics, and international diplomacy today. In this book, every strategy has a brief Chinese historical anecdote. Pertinent modern business cases of effective individuals, corporations, startups, and even mom-and-pop businesses follow, with concrete application tools laid out. The discussion of each stratagem ends with questions to reflect on so that you can implement the stratagem most appropriately in your own business situation. The timeless wisdom in this book will help you free your creative thinking and outsmart the competition. It will help you do these things and more: Discover unconventional strategies and tactics, and adapt them for your business success. Implement specific strategies to free your thinking and gain the competitive edge. Stretch your current thinking to find new solutions to complex, fast-breaking situations. Unlock the Asian mind to discover the wisdom of the East.
Amazon Review
Editorial Reviews "Lan Bercu has written a business gem that should be part of every leader's flight plan. Packed full of real world anecdotes and case studies, The 36 Ancient Chinese Strategies for Modern Business challenges you to re-think typical business execution strategies. This book is a must read if you're seeking a serious competitive advantage in today's international business arena."-- Lt. Col. Rob Waldo Waldman, author of the National Bestseller Never Fly Solo
"Lan Bercu has written a powerful and richly textured book based on lessons from her work as a respected cross cultural expert and Vietnamese immigrant. The 36 Stratagems are applicable to people in small and large organizations interested in applying innovative approaches that are based on ancient wisdom. Her compelling stories make this a fantastic read." --Jennifer B. Kahnweiler, Ph.D., CSP Author of The Introverted Leader and Quiet Influence
"Lan Bercu's biography reads like a fascinating novel, but what's even more fascinating is her extraordinary grasp of Eastern wisdom applied to modern business' best practices. If you're looking for new business insights, you'll find plenty in her explanations of the Chinese classic 36 Strategies. Highly recommended." --Thomas Huynh, Founder of Sonshi
"Offering a time-tested blueprint to business success, The 36 Ancient Chinese Strategies for Modern Business is an essential read for anyone wishing to compete in any economy and especially a global one. Lan Bercu's story is compelling. She is a successful and inspiring entrepreneur, speaker, and author who can help you achieve your dreams as well." --Glen Gould, Vice President of Newman-Coweta Chamber of Commerce
"I love this book. Lan Bercu provides fresh insights and fascinating illustrations of how Eastern wisdom applies to modern business. An excellent and timely book that will boost your marketing, sales, and business development success. Thinking about buying this book? Stop thinking - DO IT!" - -- --David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition ===
"Through fascinating stories and practical suggestions, Lan Bercu dissects the ancient body of Chinese wisdom used to win in both war and business, giving you the advantage you need to become a leader in your field. Answer her questions and you will unlock these secrets for yourself!" --Dr. Marcia Reynolds, global executive coach and author of The Discomfort Zone: How Leaders Turn Difficult Conversations into Breakthroughs
"In The 36 Ancient Chinese Strategies for Modern Business, Lan Bercu masterfully weaves history, business acumen and a gift for storytelling into a book that belongs on every business-owner's bedside table. Well-written, clear and inspirational, I can't wait to implement these strategies in my own business." --Sandy Weaver Carman, author of The Original MBA
"Drawing on thousands of years of wisdom, Lan Bercu helps us stretch our minds to look at business decision-making in a whole new(but very old) way. by using biographical stories and actual case studies, she gives us a new road-map to business and life success. Every page has ideas and information you can use immediately!" -- --Steve Cohn, author of It's Not Rocket Service
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