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Takeshi Natsuno : i-mode Strategy
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Author: Takeshi Natsuno
Title: i-mode Strategy
Copies worldwide:
1
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Topics:
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Published in: English
Binding: Hardcover
Pages: 182
Date: 2003-01-27
ISBN: 0470851015
Publisher: Wiley
Latest: 2007/10/06
Weight: 0.89 pounds
Size: 0.75 x 6.18 x 9.29 inches
Edition: 1
Amazon prices:
$8.58used
$67.64new
Description: Product Description
First introduced in 1999, i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.
In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan's total population are using i- mode after not even 2 years of its existence.

i-mode Strategy authored by one of the main architects behind i-mode:
* Discusses the success story of i-mode to date
* Offers highly probable future projections for the technology
Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy
URL: http://bookmooch.com/0470851015
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